3 December 2025 | 08:30 – 18:30 | Amsterdam
Experience where the world puts AI to work
We’re bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now.
An agenda packed with inspiration
08:30 – 10:00 Welcome, Registration, & Expo Opening
Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
10:00 – 11:00 World Forum Keynote
Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
08:30 – 16:00 Expo & Sessions
Connect with peers, discuss challenges, participate in hands-on AI micro labs, and walk away with actionable advice from industry experts and partners.
16:00 – 17:00 Closing Session
Join leading experts in a lively panel discussion about what businesses really need to know to thrive in the AI era.
17:00 – 18:30 Networking Reception
Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUGs Social, a Community-led gathering where ServiceNow users can connect and collaborate.